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It's not for You.

It's for them. 

Life Insurance 


A life insurance policy can help your loved ones pay college tuition, mortgage payments, and even help cover retirement income gaps in the event of your passing. And some of the permanent policies offer the opportunity to build cash value, which you're able to use however you'd like. 


How does life insurance work? 

With term and permanent life insurance, you make premium payments so that in the event of your passing, your loved ones and beneficiaries will receive the death benefit processed from the policy. Term insurance is for a specific period of time whereas permanent is for life as long as the premiums are paid. 


Do I need life insurance?

If you have anyone that depends on you financially or if you don't want to leave your loved ones with burial costs or debt, then answer is yes. And if you're just starting out and want to lock in an affordable rate for when you have family, different types of life insurance can help with that, too. 


How much life insurance do I need?

Generally speaking, most advisors recommend 10 times your annual income. However, everyone's situation is unique, so generalized rules of thumb aren't accurate.  

At Chen & Associates Insurance Services, we diligently find the financially strong and reputable life insurance companies to partner with. This will allow us to help our clients get the best coverage in the industry. 

Finding a Life Insurance Policy to Meet Your Needs

We understand—choosing a life insurance policy can seem a bit overwhelming. If there’s one thing the life insurance industry is guilty of it’s producing an abundance of choices. But in this case, there’s good reason: Everyone’s needs, goals, and preferences are different, and we want to help you find a policy that meets:

  • Your needs.

  • Your budget.

  • The amount of time you need it to be guaranteed.

  • How much, if any, risk you can accept.

  • Even how actively involved in managing the policy you’d like to be.

You don't have to do this alone

you can explore a policy on your own, or you can talk to or meet with a Financial Professional who can simplify the process for you. Our Financial Professional can sort through all the choices and help you choose a policy to meet your needs. 

Term Life Insurance 

  • Affordable

  • Convertible 

  • Death Benefit

If you're sure you want life insurance, but aren't sure you can afford it, a term life insurance policy may be a great option. Term life is affordable and your premium payment remain the save of the amount of time that works best for you, such as 10, 20, or 30 years. This way, you decide how long your loved ones need financial protection. 

Whole Life & Limited Pay Whole Life Insurance 

  • Level Premium

  • Build Cash Value

  • Earn Dividend

  • Death Benefit

Whole life insurance is a permanent policy, which gives you guaranteed protection for your loved ones that lasts a lifetime. With whole life insurance, unlike term, you earn guaranteed cash value, which you can use however you want. Participating whole life insurance is eligible to earn dividends,1 which can increase the death benefit and the cash value of the policy. Or there are other options you could choose, such as using dividends to help pay premiums

Universal Life & Guaranteed Universal Life Insurance 

  • Flexible Premiums

  • Build Account Value

  • Death Benefit

Your life changes, so you need options that can help you keep up. A universal life insurance policy offers permanent life insurance with flexible premiums. This allows you to adjust the amount you pay each year – even month to month – as long as you have enough account value. You may also choose a policy with a guaranteed death benefit, which means your family is guaranteed to receive a lump sum of money in the event of your passing

Index Universal Life Insurance (IUL)

  • Flexible Premiums

  • Build Account Value

  • Death Benefit

Indexed Universal Life is life insurance that can provide a death benefit, as all life insurance policies do, along with the potential to build cash value. To build cash value, you make payments beyond the cost of insurance. That money is placed into accounts that can be credited interest and grow over time. The ability to build cash value is based on a financial index such as the S&P 500® Index.

Variable Universal Life Insurance (VUL)

  • Flexible Premiums

  • Build Account Value

  • Investment Options

  • Death Benefit

If you want a permanent life insurance policy that lets you make your own investment choices within your policy, consider variable universal life insurance (VUL). VUL allows flexible premium payments, allowing you to choose the amount and the frequency of your payments within certain limits. A VUL policy provides access to many different investment options, which allows you to choose options that align with your goals and tolerance for market and investment risk.

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